People have consistently compared Bleach to Naruto and One Piece. However, for Bleach to be like those two, it would require character development, which Tite Kubo seems to completely disregard.
It would also require it to have a good plot, which it does not.

Naruto, One Piece, Fairy Tail and other Shounen of the like all have something Bleach is sadly lacking: originality in attacks. Naruto found a way to make Puppets badass, One Piece found a way to make a talking skeleton with an afro one of the more powerful characters, and Fairy Tail found a way to make a tiny old man with a giant moustache have insane strength.

Bleach however has...swords. The only original and likeable powers are of the Captain Commander, Aizen, and the espada. Even the main character's powers are unoriginal and boring!

I have no idea why people go crazy over this series.